WOW Toys

wow-logo-pic WOW Toys are pretty much obsessed with creating super cute, super tough toys for your little ones to love… and all with no batteries required! Their passionate toy designers, based at WOW HQ in Hammersmith, London, spend each day thinking about ever more magical ways to delight tots the world over. Nadim Ednan-Laperouse, MD, launched WOW Toys at the 1997 London Toy Fair and though dwarfed by the international toy giants, WOW’s strong and clever designs soon caught the attention of a number of influential UK retailers. Since then WOW has expanded and grown and is now available in over 900 UK retailers and 40 countries around the world.

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