Klutz is a publishing company started in Palo Alto, California in 1977 and acquired by Scholastic Inc. in 2002. Since then the company has continued to specialize in activity-driven books sold along with other items needed for the activity. Not all the books are about developing a skill; there has also been a geography book containing, among other physical attachments, packets of rice corresponding to the average daily caloric intake among the poorest people of the world. Many of their books are spiral bound and teach various crafts. The items needed are usually included with the book, e.g. the juggling guide. The Klutz credo is: Create wonderful things, be good, have fun.