Fisher Price

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It was 1930 when Herman Fisher, Irving Price and Helen Schelle combined their talents to create a different kind of toy company. With the Great Depression looming, it may not have been the best time to launch a new business. Luckily, the whimsical nature and magical surprises of their first toys quickly caught on. And they became lasting hallmarks of Fisher-Price products. Another enduring legacy is the founder’s creed, calling for:

  • Intrinsic play value
  • Ingenuity
  • Strong construction
  • Good value for the money
  • Action

These principles still guide us in our decisions today.

As one of the world’s leading manufacturers of babygear and preschool toys, Fisher-Price believes deeply in the power of innovation and fun to bring out the full potential of the world’s children. We continue to grow around the world, conducting business in 145 countries and producing toys in more than 37 languages.